Thursday, November 28, 2013

EOC Week 9: Mission Statement

-->
Isa is the Filipino word for “one”; Isa soup is providing the connection from those affected by the disaster in the Philippines. Our job here is not only to make a great experience for families here in the US but to also  those who are broken and torn across the globe. The best part about all of this is how easy it is for anyone to help! By purchasing Isa Soup you will be providing the help that those affected need. Not only will funds go to those who need medical attention but Isa Soup will be provided to feed those without food. Throughout tragedy: being able to put a smile on a child’s, a mother’s, or any victim’s face is worth the effort isn’t it? If you love Isa, imagine how much someone in need of it would love it! Share the experience. We are Isa world, let’s live like it.



This statement is important because it is the one thing on our product printed besides the name and diet info. " Perhaps the most important step in the marketing process involves building value-laden, profitable relationships with target customers." (Armstrong, Kotler, pg 31)
-->

No comments:

Post a Comment