Week 7 The Pitch

Isa is a pouch of soup aimed to help the victims of the tragic typhoon in the Philippines. The pouch would come in a one size serving that would be perfect for portability, convenience, and experience. The pouch would come in a material that could easily be heated by any heat source from microwaves to open flames. The pouch would be able to be poured in a bowl, eaten right from the pouch, or consumed like a  smoothie would be with a straw that would be created specifically for Isa soup pouches. They would appeal to children because of their experience of eating while able to play, appealing to parents because of the ease of making them but also because they are a nutritious and organic meal. People who are on the go from jobs to school will be able to quickly have a meal that they can take with them that is also healthy. Isa soup pouches are also very good for people who are out doorsy because of the soup being able to last for a long while. The funds from the soup will not only be sent to help the victims in the Philippines but the soup pouches themselves will be donated to help fight hunger all across the world. We have our set of goals we will abide by, " focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities." (Armstrong, Kotler, pg 39) For a reasonable price, there couldn't be a better way to help yourself and the world. The word Isa is exactly what it means, "one" we are one world, we are one people, we are Isa.