SWOT Analysis

Strengths of this product come down to the quality of the food for the price. " The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction" (Armstrong, Kotler, pg 5). Not only would the quality stand out amongst opponents but it would also be for a great benefit to those affected in the Philippines. No other major soup brand is doing what we are doing. That gives us a major advantage over any. 
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Weaknesses  of Isa Soup are the name brand not being as well known or advertised as much as say Campbell's.  On this note, Isa Soup would reach out through traditional advertising and social networking. With the quality of our product it will be easy to build a loyal fan base who also love to help out the world. " Rather than relying only on one-way, mass-media messages, today’s marketers are incorporating new, more interactive approaches that help build targeted, two-way customer relationships." (Armstrong, Kotler, pg 18)

Opportunities for this product are endless. The ease of interacting with the product and its high standards for helping are just the beginning. This product can be used for many different situations from being the snack for a hungry child to being the survival food for soldiers across seas. This product is very adaptable and will not just have one go around in the market. " In contrast, the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment" (Armstrong, Kotler, pg 39)

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Threats are very prevalent  in the canned/pouched food industry. Look down the isles of a grocery store and you can see them. The dirt cheap prices of some brands make them a go to for the lower class and those on a tight budget but our food has the better quality. Not to worry because we have a marketing plan in place. "Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand. " (Armstrong, Kotler, pg 56)