Implementation, Evaluation, Control

Implementation: With everything set in place the way it is there is ease of mind when implementing the strategies mentioned. Through well planned execution and some thinking Isa Soup will make it's way from paper, to creation, to distribution, to the customers, helping those in need. Although there should be no misinterpretation when many "think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation." (Armstrong, Kotler, pg 57)

Evaluation: Through the SWOT analysis we were able to find out what problems we might have, solutions to those problems, and where our strong points are. Stepping back from the marketer stand point and looking at the product as a customer is important. Looking at all products and trying to see the best choice; we needed "to know about alternative evaluation—that is, how the consumer processes information to arrive at brand choices. Unfortunately, consumers do not use a simple and single evaluation process in all buying situations. Instead, several evaluation processes are at work." (Armstrong, Kotler, pg 154)  Through this process we were able to determine what was best for the product and it's implementation of being placed in the market against other brands.

Control: Once the product has made it to the market there will need to be some kind of control or way "of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Armstrong, Kotler, pg 55) Seeing ow it does in the market would be very interesting in that it offers more than other brands i think it would take off and be found in households across the nation. Then once the benefits are realized and our brand is that of the relief in the Philippines: it will be a breeze to come out with more of a line of food products. The line of products would benefit different parts of the world including those families of America.