Narrative

Isa is the Filipino word for “one”; Isa soup is providing the connection from those affected by the disaster in the Philippines. Our job here is not only to make a great experience for families here in the US but to also  those who are broken and torn across the globe. The best part about all of this is how easy it is for anyone to help! By purchasing Isa Soup you will be providing the help that those affected need. Not only will funds go to those who need medical attention but Isa Soup will be provided to feed those without food. Throughout tragedy: being able to put a smile on a child’s, a mother’s, or any victim’s face is worth the effort isn’t it? If you love Isa, imagine how much someone in need of it would love it! Share the experience. We are Isa world, let’s live like it.

Narrative was built to be not a plea or a sorrow story but an explanation of what this company does which is very important. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" (Armstrong, Kotler, pg 39) We try to cater this explanation to many different demographics who could be interested in this product for personal use, ethical reasons, or other purposes. There are multiple reasons for people to buy this item but let this narrative explain one we are catering to consumer buyer behaviors, "the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption." (Armstrong, Kotler, pg 136)