Objectives

The objectives of this company are simple, to give out customers the best product we can while helping others. With the objectives comes the direct link to our mission statement, "This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives." (Armstrong, Kotler, pg 43) Although this is our overall goal as a company each level of our business has its own duty to own up to. From a product stand point there needs to be a focus on quality from our product. As for marketing there needs to be a relevant and frankly easy way to relate to our customers and relay information to them. That being said our customers are not only the one's buying our product but those being helped. You could say Isa Soup's customer relations are more of a partnership. Each part of a business has it's own objectives which lead to the overall company objective. "The company needs to turn its mission into detailed supporting objectives for each level of management." (Armstrong, Kotler, pg 41)