Target Marketing Strategy

With our objectives and mission statement placed we aim to make contact with demographics suited to our product. Since our product will start out in Whole Foods there will be an aim to target the mid upper and upper class citizens. Those of a lower class usually try to focus on helping themselves before helping out others in the same situation. Those with money to spare can help more and are more willing to use spare cash on things they do not really need but can afford. We " must win customers from competitors, then keep and grow them by delivering greater value. But before it can satisfy customers, a company must first understand their needs and wants." (Armstrong, Kotler, pg 50) The product will also focus more so to those who want a healthy more affordable way to feed family or themselves; which would be mother's and those looking to better themselves. try to build a reputation with those who would use the product before expanding, " marketing concept—that suggests that company strategy should revolve around building profitable relationships with important consumer groups." (Armstrong, Kotler, pg 47)